Activity of Mail Order Vision
 
         
 
  • Independent market research company specialized in Mail Order
  • Standardized analysis of Mail Order catalogues for 10 years
      
         
 
Ask us to analyze Mail Order Catalogues in order for you to
  
         
  Know Plan
Benefit
 
  • Your competitors offers
  • With efficiency and neutrality
  • Markets trends
  • Catch the opportunities
  • Leverage your offer with consumer’s demand
  • by saving your time
  • by improving your performance
  
         
  Study Types   Results  
 

First line study
Using our specialized database, we input several parameters associated to every item of your selection of catalogues. Each product entry is associated to several informative criteria such as the catalogue, market, page allocation, headline, product group, price, colors, sizes, page account and set.

Complementary studies
We can add several parameters to supplement the first line study.

  • “Origins”: inform on the origin of the product such as sportswear, branded, license…
  • “Brands”: specify the name of the brands which are added to the origin of the products.
  • “Promotions“: is directed towards special offers on targeted products.
  • “Style”: The style of the product is described according to client’s wishes.
  • “Quality”:  The raw material can be detailed.
  • “Specifics”: for example, the products specifically directed to girls are isolated.

Other study types based on trends, annual changes, maximal and minimal prices, studies examined by styles, shops or consumer types.
In addition, MOV realizes tailored-made studies based on your specific and/or unique needs.

At the end of the data analysis performed with our specific computer programs, the first line study results are presented on a comparative board for the global results, then by market (women wears, shoes, electricity…)and by products (dress, trousers, coffee-maker, tumble-dryer….).

Summaries and comparatives results for global and market sectors, are send by e-mail. For example, the textile pages of a standard report will contain about 70 comparatives sheets (Womenswear, Menswear, Children, Footwear, Sportswear…).

Detailed results by product (price range, size range) are produced and send to you depending of your needs.

Databases are available for years and can be send at any time.

  
         
  Report Presentation  
         
  Reporting   Detailed results  
  Overall Summary
  • Comparatives global results, independently of market sectors.
  • Comparatives results by market (Womenswear, Menswear, Children, Footwear, Sportswear, House linen, Electricity, Home sections ...).

Comparatives results by market and broken down by category for

  • Product’ lines
  • Price
  • Price range
  • Page account
  • Product by page
  • Colors by product
  • Sizes by product
  • Sizes range
  • Density (page account by page)
  • Individual catalogue result  
  • Average of all catalogues

This information is generated for each market (Womenswear, House
linen ...).
Each product from each market is included in the comparison.

  Also named “Price Form”. This is a table for one or several product, of your choice, presenting its representation in various catalogues for the following parameters :
  • Product / references numbers
  • Page account
  • Average price
  • Price architecture (numbers of article by price range)
  • Mini price
  • Maxi price
  • Size architecture (for womenswear only): numbers of article by size.
  
         
 
 
Mail Order VISION, 36 avenue léonard de Vinci, 37 400 Amboise, France.
Tel : +33 (0)2.47.30.02.63     Fax : +33 (0)2.47.30.02.63     Email : mov.nathalie@wanadoo.fr